Digital Marketing

20 technical skills every marketer needs

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Traditionally, the marketing field emphasized creative thinking rather than technical skills. However, to be successful in today’s marketer’s career, you need more than just the knack for selling ideas and creating clever copywriting.

This is where technical skills come in. These skills are acquired from experience or education (thinking, data analysis, project management, and computer programming).

Employers now emphasize skills rather than ancestry more than ever. LinkedIn data for the past year shows Management staff increased by 20% Who does not have a traditional four-year degree. This trend highlights the push for skills-based recruitment, which prioritizes a person’s abilities rather than their qualifications.

Recruiting skills rather than a degree is a big step forward for everyone, and it is wise to use your strengths when seeking new roles or promotions. This is why you want to make sure that you have the right technical skills for your career path to stay competitive and make progress in your career.

Let us know all the technical skills you need to know and the skills you should develop as a marketer.

What are technical skills?

normally called as Hard skills, Technical skills are easily defined and measured abilities you acquire through training or education. They allow you to complete job-specific tasks and often vary from industry to industry.

Although engineers, business analysts, mathematicians, and scientists generally require technical skills, more industries than ever require employees with technical knowledge.In fact, Gartner found that 58% of The workforce needs new skills Successfully complete their work. This is mainly due to digital transformation and the massive increase in data, which requires people who can use technology to interpret the data and take actions to move the company forward.

Before rushing into a data analysis course, it is important to realize that there are many technical skills that do not require you to be a marketer, a computer scientist. Let’s take a look at the different types of skills so you know which ones are right for you.

Types of technical skills

With the rapid development of technology, almost every role needs certain technical skills. The following are the types you may encounter in the marketing field.

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And skills related to creativity, negotiation, stress management, communication, and public speaking are generally considered “Soft skills,” Categories such as technology and analytical thinking involve technical skills.

Similar to technical skills, soft skills are learned through experience or education. These skills are more difficult to measure, but you need them to communicate with your team, negotiate project deadlines, come up with ideas, and prioritize workloads.

For example, a project manager may have a positive attitude and excellent time management skills (all soft skills), but understanding the ins and outs of the company’s CMS system (a technical skill) is essential for timely delivery and successful projects.

The following is an overview of the types of technical skills required for different marketing roles.

Digital Media and Design

  • Graphic design software (Adobe InDesign, Photoshop, Illustrator, After Effects, Premiere)
  • Content Management System (CMS)
  • Image and file management
  • Content planning

Project management

  • Project management software (eg Asana, Trello or ClickUp)
  • Budget planning
  • Risk Management
  • Project Plan
  • Content Management System (CMS)
  • Task management

Marketing and content creation

  • data analysis
  • Event management
  • budget
  • Content Management System (CMS)
  • interview
  • Supplier Management
  • Pitch
  • Copywriting
  • edit
  • Research and report
  • Search Engine Optimization/Search Engine Optimization
  • Digital advertising management
  • Social media marketing
  • Content strategy

Technical skills in the workplace

Now that you know which type of technical skills are suitable for your field, how do you know which skills to develop?To understand which skills are most important for the future, LinkedIn conducted a study to find Most needed skills-Some of them apply to marketers.

The skills the company needs most

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Technical skills such as analytical reasoning, affiliate marketing, and business analysis are critical to the success of marketers. But you need more than just those to build a thriving career. To understand the skills you need in the workplace, first look at the job descriptions of the positions you want now and in the future.

Hiring managers usually create a list of “required” and “recommended” skills they want candidates to have. The required skills are usually the technical skills that you need to complete the job well after entering the job, and the recommended skills are the abilities that the company is willing to help you develop through training.

Once you have searched for job descriptions and created a list of technical skills that employers are looking for, it is also wise to discuss with your manager the skills you need in your career development. They should be able to point you in the right direction for your personal development.

If you work for a company that supports you, your manager may provide resources to help you learn these skills. This may include books, courses, certifications, or school education allowances. Or, it might mean getting you involved in projects that provide hands-on experience, such as managing a budget for social events or designing the visual effects of a weekly email newsletter.

Technical skills in marketing vary from role to role, so it’s important to research and consider your career path before asking your manager for help. If they don’t know where you want to go, they won’t be able to provide the specific skills you need to get there.

Check out the examples below to highlight the skills you already have and learn more about what skills you might need.

Examples of technical skills in the workplace

Digital Media and Design

  • Graphic and web design (Adobe InDesign, Photoshop, Illustrator, After Effects, Premiere)
  • UX/UI research and design
  • Interactive media management
  • Content management system (Notion, Asana, Monday, Trello, WordPress, Squarespace, Wix)
  • HTML, CSS, Java or other coding languages
  • data visualization
  • Video and audio production
  • typesetting
  • Wireframes
  • Prototyping
  • Color theory
  • User modeling

Project management

  • Microsoft Office
  • Google Suite
  • Content Management System (CMS)
  • Project management software
  • Budget planning
  • Risk Management
  • Project Plan
  • Task management

Marketing

  • Event management
  • Manage the budget
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Management System (CMS)
  • Supplier Management
  • Social media management
  • Ad targeting
  • Content strategy
  • Brand positioning and strategy
  • Paid media management
  • A/B testing
  • Digital strategy
  • Email marketing
  • Network analysis
  • Automation software
  • Conversion rate optimization
  • Omni-channel strategy
  • Event planning
  • Product management

Content creation

  • Copywriting
  • Technical writing
  • edit
  • Pitch
  • Research and report
  • User experience copywriting
  • SEO / SEM knowledge
  • Content strategy and management
  • social media
  • Email marketing

analyze

  • data analysis
  • Demographic report
  • Digital media test
  • Google Analytics
  • Microsoft Excel and PowerPoint
  • MATLAB
  • Python
  • SQL and NoSQL
  • Identify key performance indicators
  • Setting the index benchmark
  • Linear Algebra and Calculus
  • data visualization
  • Data cleaning
  • Use API
  • mark

Technical skills for submitting resumes

After browsing the above list, you may have more technical skills than you realize. So what should appear on your resume?

You want to highlight the skills you already have or can easily develop that are most relevant to the position. The goal is to list 10-20 skills that have both soft skills and technical skills. Please pay attention to the skills listed in the “required” section of the job description, because listing these skills on your resume will make you a more competitive candidate.

If you have unique technical skills in the field that employers are looking for (for example, you are a social media manager and an Adobe InDesign master), raise them to the top of your skill list to make your resume stand out.

Remember that some skills are more popular than others.here has Top 20 skills According to Indeed, you should consider adding it to your resume (if you have one).

  1. cloud computing
  2. artificial intelligence
  3. Sales leadership
  4. analyze
  5. translation
  6. Mobile application development
  7. Personnel management
  8. Video production
  9. Audio production
  10. User experience design
  11. Search Engine Optimization/Search Engine Marketing
  12. Blockchain
  13. industrial design
  14. creativity
  15. cooperate
  16. Adaptability
  17. Time management
  18. persuade
  19. Digital news
  20. cartoon

Of course, you don’t want to exaggerate your abilities. Make sure you do have all the skills listed in your resume. If the prospective employer finds that you are lying, it will be the end of your chance of getting the job-it may also damage your reputation for the future position.

The importance of technical skills

Marketing, especially digital marketing, revolves around data.this Global Marketing Data Market Expected to grow to US$52.3 billion by 2021, nearly 62% of senior industry experts use data sharing solutions to support their teams Marketing and advertising effort.

Marketers use data to connect with their audiences, create innovative campaigns, convert people into customers, and keep buyers returning. But using data requires certain skills.

Having popular technical skills allows you to excel at work and makes you a more competitive candidate for future positions. The more skills you have, the more chances you have for a senior position and earn a higher salary.

Consider the difference between the US Bureau of Labor Statistics’ national salary estimates for marketing experts and marketing managers. Marketing managers with more experience and technical skills earn $80,500 more per year than marketing experts.

National estimates by market research analysts

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National estimates for marketing managers

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The correlation between income and technical skills is also consistent with other industries. In 2021, the largest Average wage premium The IT automation expertise in the North American technology industry is estimated to be close to US$24,969, followed by artificial intelligence and machine learning at US$14,175, and financial technology at US$13,799.

There is no doubt that learning technical skills is a way to increase income. But this is not all you need to achieve long-term professional success.

Soft skills and technical skills

Creativity, critical thinking, collaboration, problem solving, and emotional intelligence are common soft skills that are as important as technical skills to find a job and develop a career.

Whether you are a social media expert or a digital media analyst, you need certain soft skills to supplement your technical knowledge and get the job done. Each marketing role has its own requirements, so please conduct the same research as you did for technical skills. If you encounter difficulties, please consider whether you have any of the following soft skills that are urgently needed.

  • Ability to meet deadlines
  • Make a decision
  • Deal with criticism
  • Attention to detail
  • Critical thinking
  • teamwork
  • Time management
  • Multitasking
  • Organizational skills
  • priority
  • Solve the problem
  • Work independently
  • Remote work
  • cooperate
  • persuade
  • Adaptability
  • EQ

Technical skills over time

Mastering the technical skills required as a marketer will never be completed. Technology is evolving, algorithms are changing, and new social media platforms are frequently appearing.

In order to stay ahead, you must maintain sharp technical skills. Use them as often as possible and learn new skills when needed. I have witnessed many situations where junior marketers will teach experienced professionals one or two things, which is to develop social media strategies or how to reach specific audiences.

Honing your technical skills is a lifelong process. Therefore, never assume that you can rest safely and do a good job without learning anything new. When you do acquire a new skill or enhance a skill you have, add it to your resume and LinkedIn profile.

Because for any position, employers expect candidates to have the skills needed to effectively complete the job and promote the company’s development.

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