In many ways, marketing is a game Trend observation. Marketers who are best at spotting and exploiting trends can gain their business market share, brand awareness, and ultimately revenue.
But how do you search for trends? Where do you start?
Well, because it has more than 92% In the global search engine market, the answer to these two questions is Google.
How many people use Google?
Google controls more than 92% of the global search engine market share. This includes 72% of the desktop market and 92% of the mobile search engine market.
Google’s closest competitor, Bing, only holds 2.5% Market share, and Yahoo accounted for 1.5%. Thanks to detailed search results, in-depth analysis and continuous development of service products, Google has maintained a relatively stable distribution in the past few years.
Consider the rapid absorption of “Google” as a verb, meaning “search”-“I’ll just Google it”, “Can’t you Google it?” “Aren’t you on Google?” It is no exaggeration to say that online When it comes to searching for information, Google is — so far — the digital leader.
How many Google searches per day?
Google does not share its search volume data. However, it is estimated that Google processes approximately 63,000 search queries per second, which is equivalent to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts three to four searches a day.
Google is also working hard to personalize search results to increase the chance of users choosing Google next time they have a question. For users who are not logged into Gmail or other Google accounts, the company uses anonymously stored browser cookies to learn about search history and preferences.
For users who log in to their Google accounts, Chrome’s browser history provides the data necessary for Google to build a profile based on age, language preference, gender, and search preferences, in order to inform the type of search results returned. Location provides a simple example of this approach-if the user turns on location services, Google search results will be filtered by geographic location to improve overall relevance.
Now, let’s take a look at some of the top Google search statistics for this year and get an in-depth look at the top searches that guide your marketing strategy.
Top Google search statistics for 2021
Now that we know how to search for hot topics, let’s see how Google influences search through these latest statistics.
- The top five Google searches in 2020 are “election results,” “coronavirus,” “Kobe Bryant,” “coronavirus update,” and-unsurprisingly-“coronavirus symptoms.” (Google)
- More than 50% of Google searches ended without a click. (Search engine land)
- 92% of search queries are long tail keywords. (Backlink)
- As of October 2020, Google has more than 267 million unique visitors in the United States. (Statistician)
- 89% of URLs and 37% of URLs in positions 1-20 rank differently on mobile and desktop devices. (Scanning Electron Microscope)
- There are now more than 1.8 billion Gmail users worldwide. (Technical Jury)
- Compressing images and text can help 25% of web pages save more than 250KB, and 10% save more than 1 MB. These changes reduced bounce rate and improved page ranking on Google SERP. (Google)
- Chrome will account for 69% of the web browser market share in 2020. (Net market share)
- In 2021, 56% of network traffic will occur on mobile phones. (Broadband search)
- 14% of Google searches are a problem. (Backlink)
- In 2020, 500 keywords account for 8.4% of all searches. (Backlink)
- The average click-through rate of the desktop number one is higher than that of mobile devices, which are 31.5% and 24% respectively. (Advanced page rank)
- The number of people clicking on paid search ads on Google is four times that of any other search engine (63%) — Amazon (15%), YouTube (9%) and Bing (6%). (clutch)
- 55% of teenagers use voice search on Google every day. (Marketing dive)
- 55% of people who click on Google search ads prefer text ads. (clutch)
- For every dollar a business spends on Google Ads, an average income of $2 can be earned. (Google)
- The average click-through rate of Google Ads across industries is 3.17% on the search network and 0.46% on the display network. (Word flow)
- The average cost-per-click for keywords is approximately $0.61. (Backlink)
- The average CPC for all industries in AdWords is $48.96 (search) and $75.51 (impression). (Word flow)
- Over 90% of web pages get zero organic traffic from Google. Only about 5% of people visit 10 times a month or less. (Ahfs)
- One-third of Google searches are for images, and 13% of SERPs have “image packages.” (Moz)
- The average keyword is about two words long. (Backlink)
- The AdWords average conversion rates for all industries are 3.75% and 1.77% of searches and impressions, respectively. (Word flow)
- There are more than 190 different versions of Google search. (GiT Magazine)
- 25. When Google opened its well-known door in September 1998, it averaged only about 10,000 search queries per day. (“search for
As search volume fluctuates with world events and changing news reports, it is necessary to understand which searches are trending, how fast they are rising, and how they are related to similar keyword queries.
Although one option is a decentralized approach—just enter a potential trend term in Google and see how many total results are reported—more targeted options generally provide simpler ways to improve search performance.
Let’s review some of the most useful tools available in the following sections.
How to find popular searches
- Google Trends
- Think with Google
- Know almost
Check out the “Search Year”, take the Google Trends course, and see current trends. You can also view the peaks and troughs of subject interest over time, which will reveal seasonality and allow you to plan your marketing calendar accordingly. In addition, look for related topics and queries, and identify sub-areas of your topic trends to better target your marketing activities.
Discover articles, benchmark reports, and consumer insights to keep you up to speed with searches. From advertising bidding strategies to brand slogans, you’ll find interesting content that can help you think more and understand how to use Google search to do business.
Log on to Twitter to learn more about the fuzzy hostile political debate. Use the “Trends” feature to discover trends in your state, country, or region. When you click on a trend, you will see popular tweets, related news reports, and real-time responses on the topic.
Use BuzzSumo to determine the most shared content in the past 12 months or the past 24 hours. BuzzSumo allows you to deeply analyze and analyze topics that are important to your industry, competitors, and influencers you learn.
This RSS feed aggregator allows you to follow your favorite brands and view their latest content in one place. Add your favorites and discover new publishers by searching for your industry, skills, or (you guessed it) hot topics. Feedly also allows you to set up keyword alerts so you can always keep track of the latest trends on topics you are interested in.
Freshness and user-based voting determine the priority of content on Reddit. Quick access to the homepage will show trends or popular posts. Also, you can filter more relevant feeds by country or recency.
Conduct competitive research, focus on keywords, or search for hot topics. Ahrefs can help you identify popular content and show you how to outperform your competitors.
Pocket allows you to save content from anywhere on the web. Check your content at any time, then head to the “Explore” page to find hot topics related to you.
9. Know almost
Sign up for Quora and select the subject area you are interested in (for example, “Startups”, “Marketing” and “Economics”). Quora will store questions related to your content interests in your feed. This allows you to gain insight into customer requirements, real-time debates about competitors, and even answer questions about topics on which you have experience.
Expand your Google influence
Bottom line? Google has the largest search and web browser market share, and provides a large number of interconnected services, enabling the company to provide personalized real-time search results.
For marketers, this makes Google an irreplaceable tool to increase consumer loyalty, attract new customers, and increase customer conversion rates. With the help of actionable trend data and relevant source statistics, the marketing team can expand its influence on Google and ensure that the right customers see the right content to quickly start the sales process.