Digital Marketing

Best time to send email [Research]

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Here is a small exercise: check the timestamps of emails you received in the past day. what have you found? For me, I noticed that most of my emails, especially my subscription emails, are sent between 9 am to 10 am or 5 pm to 6 pm.

This is no coincidence.

Although the answer “When is the best time to send emails to my customers?“It is not an exact science. We have found some key findings through a lot of research. The time listed above is consistent with our findings. Keep reading to find out the best time to send an email, based on our findings.

If you are sending emails that contain promotions or promotions, try to send them during a time when your audience tends to have lunch breaks, as they may be more likely to check the email at this time.

If you want to be more specific about when and when to send an email, we have found some best practices supported by research.

The following figures are from Get response, An email marketing software that can comb its data to compile email marketing benchmark reports. They analyzed 4 billion emails from 1,000 active senders.

Diagram of the best time to send an email

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The highest line of the chart represents the open rate. The purple line (the line below it) represents the click-to-open rate. Below it, the dark blue line represents the click-through rate. Almost transparent data calculates the number of messages sent as a percentage value.

This is the best day to send via email. CampaignMonitor collects data from millions of emails used in its service. They put the best day together because it has to do with data collection.

The visual effect of the best day to send an email

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Judging from these data, the best day to see success in the work week seems to be the best day. People mostly open and read emails in the middle of the week. Remember that the minimum unsubscribe rate is also good: at the beginning of the week.

Keeping your audience in mind is a great technique for determining when to send an email.if your Buyer role To be a professional working from 9 to 5, sending emails during their ideal downtime is best. For example, HubSpot sends emails between 8 am and 9:30 am Eastern Time to match the daily lives of our audience.

Why email is important to your business

Automated email marketing provides you with opportunities for improvement Sales conversion -It may even be 14%. This is a way to send customers unique offers (such as product sales or newsletter updates) that contain information that your readers won’t get anywhere else.

Emails should be personalized based on what your customers want to see, so you can communicate with them immediately. Your email should contain more information that customers are interested in, such as discounts, business updates, or product/service announcements.

HubSpotThe marketing email tool allows users to create and send automated emails for free. It also gives you the option to schedule emails according to the preferences you set. Then, your email will be sent to the contact list of your choice.

Hubspot's marketing email schedule

When you use this option in an automated email tool, you may spend some time wondering when your audience expects to receive your email, especially if it includes a limited time offer. You want to make sure that as many customers as possible are reading your email.

How to measure the performance of email delivery

If you want to know the best time to send marketing emails, there are a few things you should know first. There are a lot of data on this topic that provide different answers. One reason is that it depends on your audience, and more importantly, how you measure success.

For example, the best time for people to open an email may be different from the best time for people to take action. The following is a breakdown of the most important email metrics:

Click-through rate

Click-through rate refers to the number of people who open a link or image in an email. This number is always less than the total number of open emails, because some people will open your emails, but then discard them and no longer use them.

Click to open rate

When comparing the number of people who open an email with the number of people who click on any link, this data is called the click-through rate. This metric can help you determine which information in the email is relevant to consumers. Finding CTOR is done by dividing CTR by the open rate and multiplying it by 100%. For example, if your email receives 200 clicks and 120 opens, your click-to-open rate is 60%.

Open rate

The open rate is the percentage derived from the number of subscribers who opened your email campaign. E-mails with high open rates have short and effective subject lines. In addition, they are optimized for preview and title text.

entrepreneur Agree with the GetResponse data above, but further segmentation based on audience type:

The most important point here is that you may want to further segment the B2B audience by job function or seniority to adapt to different behaviors and patterns of handling emails. You may even find that other times are more suitable for your list.

B2B is great, but when marketing consumer and personal products, does the timing of your emails matter?

Again, remember that research is different, consumer behavior is always changing, and performance varies depending on which metric you use as your ultimate goal. Keep experimenting and see what suits your audience best.One way is to use automated tools such as Seventh sense This will use artificial intelligence to fine-tune your email sending.

Email marketing can be a tricky subject. There are many industries that use it and make an impact in their own way.

Your subscribers are already interested in your content. They appreciate the services you provide as a company, and as long as you send them emails related to this, you have a great chance of getting good indicators.

Editor’s note: This article was originally published in November 2019 and has been updated to be comprehensive.

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