Digital Marketing

Facebook analytics is disappearing: should marketers really worry about it?

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As marketers, we crave data.

Every day, our analytics platform helps us define who our audience is, measure how well we track them, and determine what strategies we should adopt next.

Moreover, if the analytics platform is free or affordable, then this is a bigger reward for the SMB or startup team.

This is why many marketers are caught off guard in the following situations Facebook announced It will deactivate its free Facebook analytics tool on June 30.

However, although Facebook’s statement may seem a little scary, it may only affect a few companies.

“Even if this tool is about to disappear, we will continue to invest in measurement products that provide insight and data analysis capabilities,” the brief Facebook announcement Say.

Below, we will explain why Facebook removed its analytics, why you might not need to panic, and alternative methods that can be used to obtain similar data about your audience.

Why Facebook is Sunset Analytics

Facebook Analytics was launched in 2018 as a free alternative to platforms such as Google Analytics (GA). In addition to tracking all your Facebook business page data in one place, users can also create and embed Facebook tracking pixels on their website to see what their audience is doing and what their customer journey is like.

Facebook analytics user interface

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Facebook Analytics also allows brands to view the details and demographic data of your Facebook pages to help brands better develop strategies.

Since most of the information displayed in Facebook analysis can now be found through other competitive and affordable data platforms, as well as Facebook’s insights, business suite, advertising manager, and event manager, Facebook decided to stop the analysis in the hope Integrate its tools.

Although Facebook did not say whether online privacy trends were a factor in its decision, this shift occurred at a time when Google and Apple had begun to restrict data tracking through plans. Phase out third-party cookies Closest to apple IOS 14.5 opt-in requirements Used for mobile application tracking.

As it continues to move towards data privacy, Facebook seems to be able to prevent future data problems by streamlining almost irrelevant analysis tools.

How marketers prepare

Before June 30, brands can still access Facebook to analyze and download reports of all the data they may need.

To export data from Facebook analysis on the desktop as a CSV file, click [share icon] In the upper right corner of each chart or table, ” Facebook recommendations.

In addition to downloading data, brands using the tool should also consider alternatives that can highlight similar data. Although Facebook analytics is a useful tool for some businesses looking for a free or cheap platform, there are some affordable alternatives that can help you track your customers’ journey from social media to live conversion.

The following is just a quick list of Facebook analytics alternatives to consider.

Facebook analytics alternatives

Free tools

Facebook Business Suite

Once Facebook Analytics ceases to exist, Facebook will encourage business page administrators to use its business suite, which allows users to connect and track Multiple Instagram and Facebook business pages Immediately.

Facebook Business Suite Dashboard

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Currently, Facebook Business Suite is still being launched, and some administrators may not be able to use it. However, the following tools can help you fill in data gaps while you wait.

Facebook Insight

Facebook Insights is an analytics dashboard where you can track user behavior and post performance on business pages. You can also view insights such as page views, post coverage of paid and organic posts, and competitor page data.

Facebook Insight Dashboard

If you have a Facebook business page, you may already use Facebook Insights to collect data that can power your social media strategy.Fortunately, Facebook says Deleting Facebook analytics will not affect insights.

If you’ve never used Facebook Insights before, to learn more about it, Check out this blog postTon.

Facebook Advertising and Event Manager

Facebook Ads Manager and Facebook Event Manager can help you initiate and track ads and website conversion events attached to your Facebook business pages.

The Ads Manager allows you to view, edit, and track your Facebook campaigns, ads, and ad collections, while the Event Manager allows you to use Facebook’s pixels and conversion APIs to track and report visitors on your website and applications. Even actions performed in your physical store. Shop. To use the event manager, you need to add the Facebook pixel tag to your website to make it trackable.You can find instructions in this regard On Facebook’s business knowledge base.

Paid tool

HubSpot

HubSpot’s social media management software Not only can you link and share posts on your Facebook account, you can also track conversions and other interactions.

HubSpot’s social media tools Can help you understand which marketing strategy is most effective in your audience, determine how your marketing efforts affect your bottom line, see if your activities lead to more paid or organic social media sessions, and understand your search engine optimization ( SEO)) related return on investment.

Social media post analysis

In addition, if your website is built on HubSpot’s CMS or HubSpot tracking code is installed, you can track Website conversions, traffic, and traffic sources Learn more about where your audience comes from and what they participate in.

Page analysis and traffic sources on HubSpot Analytics

Google Analytics

Although Google Analytics is often regarded as a high-end analysis tool, it does have many outstanding features that can help marketers around the world transform their strategies.

Although some onboarding and training of your team may be required, GA allows you to view traffic patterns, traffic sources, visitor demographics and visitor behavior, and a host of other useful insights.

Google Analytics panel showing page traffic

For the Google Analytics crash course with photos, Check out this ultimate guide.

Navigation data software transformation

As the world moves towards more online privacy and simplified technology, Facebook may not be the only platform that will change or evolve in the next few years.

As a modern marketer, if the tools you use are no longer relevant, it’s important to know when to invest in new analytics platforms, alternatives, or workarounds.

For tips on developing an effective data-driven strategy, download the free resources below.

Inbound marketing analysis

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