Digital Marketing

Fewer women than men ask for a raise during COVID-19, especially in marketing [New Research]

[ad_1]

Asking for a raise or promotion can be scary, especially when your company is undergoing a transformation related to world events.

At the beginning of 2021, Fish tank A survey was conducted that revealed the gender wage gap, which continues to widen in 2020.

A survey of nearly 17,000 professionals showed that 63% of respondents avoided asking for a raise after “pandemic-related changes”.

When dividing a large number of respondents by gender, 42.4% of them are women, while men account for only 31.79%.

Image Source

When it comes to understanding the industries that require the least salary increase or promotion, marketing tops the list.on 54.5% Of marketing professionals did not ask for a raise or promotion due to the pandemic last year.

Although some people may be shocked by these data, many people will not. After all, as we all know, the marketing department has the smallest budget, fewer people, and lower overall investment.

At the same time, compared with men with the same experience, women are considered to negotiate less and apply for lower-level positions.recently LinkedIn posts, Lucy Nuemanova, CEO of Women Pallets Clarified why women usually do not negotiate as often as men.

“Many women avoid these conversations because they don’t want to be seen by management as ungrateful, greedy or in need of help, so many times women tend to wait to be rewarded,” Newmanova explained.

If you are a woman in marketing – or any industry related to this, then these data and insights from other female professionals may make you wonder, “When is the right time to ask for a salary increase or promotion?”

Below, I have listed the number of times people usually ask for or consider asking for a raise or promotion.

Free guide: How to thrive in a new job [Download Now]

When should I ask for a raise or promotion

1. When the scope of your role expands or changes.

In the early stages of taking on a position, your job may be closely related to the tasks listed in the job posting you are applying for. However, as you gain credibility and visibility in the company, you may also assume more responsibilities, which greatly expands your original daily role.

“A lot of people now wear more hats and have to learn new skills. All of these are valid reasons for asking for a raise, and should be the basis of your arguments when you make comments,” Gaurav Sharma, a career consultant ) In The most recent interview.

For example, although being asked to report your marketing project may be a natural development of your role and not worth asking for a salary increase, you can report directly when your original role does not involve management, or be asked to run a new one, which is time-consuming for your company. A marketing plan can mean a major change in your responsibilities and work life, and it is worth changing your title or salary.

2. When you spend much more time at work than expected.

As you gain more responsibilities or expectations, you may find yourself working longer hours or being asked to do more time-consuming things-such as regular business trips. If this is not part of your initial role, or it was not explained to you when you accepted a role involving these requirements, it may be worth considering a salary increase or promotion request.

3. When you complete an expensive course or degree that is good for your company.

Usually, courses or certifications will cost time and money. However, sometimes employers will bear the cost because they know that your growing skills will benefit them in the long run. If your company has not compensated for education in any way, but you have obtained an additional degree to improve your ability to work, you should consider asking for a salary increase.

However, if you want to get a salary increase after completing your degree or elective courses, author and human resources expert Abby Kohu says you should do this before you get your degree or certificate

“Ideally, you should ask for a raise before you get a degree to set expectations,” Kohut said Interview with Bryant and Stratton College“The best time to have a conversation is during the normal performance evaluation cycle. Start the conversation by discussing your work performance and work achievements. Then, explain how the degree provides you with additional information to help you generate more. “

4. When you achieve all your goals consistently.

At some point in your role, you may find that everything is natural to you. You rarely encounter challenges or feedback, and you are not sure how to further improve the work you have done well. As a result, you may start to feel bored or overly complacent about your role.

When you often break your goals or receive excellent performance reviews, this is a good sign that you are ready to accept new challenges or take on more responsibilities, with a salary increase or promotion.

5. If you have not received a raise in a period of time.

Although you may not want to ask for a raise in the first few months or even the first year of your position, it is important to track how long you work without a raise. Even if you have not significantly changed the scope of your role, if you have performed well but have not yet received a raise, you can still prove that the request for a raise is reasonable.

Even if you think your company will automatically give you a raise or promotion eventually, it is worth asking if you have had a recent or previous raise.

In a recent LinkedIn post, professional coaches and entrepreneurs Jasmine Escalara Wrote, “If you don’t tell your boss, supervisor or anyone what you want, what makes you think they will give you?”

“If you are looking for a promotion, a promotion or a raise, then you have to speak up or it will never happen,” Escalera advises.

6. When the cost of living increases.

Although many companies will make annual salary increases or provide wages based on the estimated cost of living increase, if your employer does not use this strategy, keep in mind the cost of living in your area. If you are working full-time, you always want to make sure that your company pays you enough money to afford decent rent, food, utilities, and other necessities.

Is there the best time to ask for a raise?

If you agree with one or more of the above list, it may be time to start considering a promotion or salary increase. However, while you should eventually discuss the salary increase you deserve with your manager, at some point it may increase your chances of actually getting a salary increase.

Many companies manage their budgets, number of employees, and budgets related to fundraising at specific times of the year. Therefore, some professional websites, such as Indeed, suggest:

  • Just before the new year When the company plans the budget and the number of employees.
  • In the summer, some companies will make half-year plans.
  • After your company releases Good quarterly or monthly earnings, Traffic or goal achievement.
  • Just after positive performance reviews or other major achievements.

Conversely, there are times when it is not appropriate to ask for a raise, such as after a bad earnings report, an uncertain performance evaluation, or other times when your manager or boss may be in a bad mood. When you plan to have this kind of conversation with management, please pay attention to their time to be more empathetic and responsive to your request, rather than being frustrated or annoyed by it.

If you are very unsure of when to ask for a raise or promotion in your company, career consultant Todd Henry recommends paying attention to the financial or promotion “rhythm” of your office and when you hear about most promotions throughout the year.

If you perform well in your position and feel that you need a salary increase or promotion next year to stay in the company, then you should not let the pandemic prevent you from having transparent but friendly discussions with your boss on the company’s development. Career or salary increase.

Conduct salary discussions

It is important to remember that the manager wants to eventually have a salary dialogue with employees. In fact, Many companies budget for annual funds separately Just for salary increase and promotion. Therefore, asking your boss to meet with your salary or future should not shock them, especially if you are doing well in your role.

In addition, if you have a Good manager, They may respond to professional development conversations in a respectful, thoughtful and transparent manner, explaining why you can or can’t get a raise, and what you need to do to reach your goals.

“No matter how timely and worthy your request is, there are many reasons why your manager may reject your request for a raise – some of which may have nothing to do with you or your performance,” Henry wrote.

“The best response to rejection is: “What do I need to get a raise? ” Henry explained“Know what the expectations are, so that next time you ask, you will be backed by data consistent with your manager’s salary increase threshold.”

Ultimately, when you start a salary conversation with your manager, they will understand that you are looking for promotion opportunities, understand your career development needs, and will know what they need to do to retain you as a talented employee . Similarly, if your company cannot give you a promotion or raise when you ask for it, you will know why, what you need to do to reach a higher level, and whether your company is a suitable place for long-term development— -Semester career goals.

Want more marketing tips for success? Download the resources below.

New call to action

[ad_2]

Source link

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button