When I got married, one of the main tools that helped me plan was Pinterest. In fact, this is usually the place I most want to go when planning a gathering.
However, Pinterest is not just for event planning. You can use social media platforms to market your business, increase traffic to your website and increase sales.
When I need new ideas, I am not the only one going to Pinterest. Actually, More than 200 billion pushpins have been saved on Pinterest. with 90% of Pinner makes a purchase decision on Pinterest every week.
This is why it is important for companies and marketers to stay active on the platform. Read on to learn how to use Pinterest to achieve your business and marketing goals.
Why use Pinterest for business?
As mentioned above, ordinary Pinterest users often use the platform to help them make purchasing decisions. But this is not the only reason to use Pinterest for Business.
Pinterest simplifies conversion.
Pinterest operates effectively as a huge visual search engine, full of images tailored to specific user interests. Therefore, if users are viewing your Pinterest page, they are likely already curious about the products you sell—and are more likely to click.
Pinterest increased traffic.
Because each pushpin you make can contain a link back to your website, users can easily click and increase your overall traffic, thereby improving your search engine rankings.
caveat? Good pin content is crucial-if users are not inspired, they will not click.
Pinterest attracts users.
The core concept of Pinterest revolves around users creating and sharing Pin graphs of things they are interested in with like-minded people-which means they are already involved when they log on to the site. If your page matches their interests, they will be happy to visit your website, share your posts, and help expand your brand’s influence.
How to set up Pinterest for a business account
If you are not familiar with Pinterest, you need to create a business account to get started. Don’t worry, this is a simple process, as described below.
- Go to pinterest.com/business/create.
- Add your company name and website.
- Customize your profile.
- Declare your other account.
Let’s break down each step in more detail.
1. Go to pinterest.com/business/create.
Enter your email and password, then select “Create Account” to get started. If you already have a personal Pinterest account, please make sure you are logged out.
2. Add your company name and website.
Next, Pinterest will ask for your business name, business type, and website details. If your brand does not fall into the listed category, don’t worry-just select “I’m not sure”.
3. Customize your personal information.
The next step is to customize your profile. You can add a profile picture, display name, username, and information about your brand here to help Pinterest users find your board.
4. Claim your other account.
last but not least? Declare your website name and any other accounts to ensure that you get the attribution and analysis of all content on Pinterest, even if you posted it before creating your Pinterest for Business account.
After setting up a business account, you can start to study in depth the strategy of how to use the page to grow your business.
Is the Pinterest business edition free?
Pinterest for Business is free and it’s worth taking the time to sign up for an account because it allows you to directly associate your brand with your Pinterest page to increase traffic and conversion rates.
How to use Pinterest for business
- Determine the type of content you want to publish.
- Consider your design.
- Optimize your pins.
- Understand the category.
- Use rich Pin graphs.
- Take advantage of the Pinterest lens.
After setting up a business account, you can start using Pinterest for business. Here are six best practices to keep in mind:
1. Determine the type of content you want to publish.
As with any social media site, know your Target audience. What type of content do they want to see on Pinterest?
More importantly, consider the type of content they will participate in. Is it infographics, tips and tricks, or blog posts? To find this, do some research on the type of content they currently pin on the page.
Also, make sure you don’t use every pin to promote yourself. You should also share relevant and useful information on your page. It’s easier to create pushpins when you have a good understanding of what the audience wants or needs to see.
2. Consider your design.
Now that you know what to post, it is important to consider the appearance of your image. Your design should be pleasing to the eye and stand out in the ocean of images on the audience page.
In addition, your images need to follow your brand guidelines.If you don’t have a designer on hand, you can use something like canvas begin.
3. Optimize your pins.
When you are ready to start posting on Pinterest, remember to optimize your pin. You may want to know, “How to optimize my pins?”
Use the following checklist to get started:
- Include a URL (can be a link to a blog post)
- Use keywords in titles, descriptions, and image file names
- Create a board aligned with your keywords
- Arrange your board and select the board cover image
- Use hashtags
- Add a call to action
- Add the Pinterest widget to your website
- Reply to follower comments
- Follow popular sections and comment
- Create a board dedicated to your blog posts
These tips can help you Grow your business Work with Pinterest and help your posts be discovered.
4. Understand the category.
On Pinterest, you can assign each board to one of 36 boards category. These categories can help you discover Pin graphs.
For example, since I was very interested in finding wedding ideas when I got engaged, most of the pushpins shown on my feed are those marked as wedding category.
You can scroll through the categories and see which ones are relevant to your business. This can even help you come up with ideas for the board of directors.
5. Use rich Pin graphs.
The rich Pin map provides a way to provide more information about the fixed image. For example, the product Pin map subset of the enriched Pin map allows you to add pricing information, product details, and other data to help attract users and drive conversions.
6. Use the Pinterest lens.
Pinterest lens It can be used on Apple and Android devices as part of the platform’s mobile applications. It allows users to take photos of any subject and discover similar items on Pinterest. For businesses, Pinterest provides a way to improve contextual marketing: take photos of your products, view the content returned by Pinterest, and then use similar tags to help capture user interest.
Once you have considered this strategy, it is time to create your board. If you write a blog, consider blog topics and create sections around these topics.
Let’s learn more about how to use Pinterest for your blog.
How to use Pinterest for your blog
- Create infographics.
- Choose the best blog to publish.
- Customize your image.
- Write optimized pin descriptions.
- Interact with Pinner.
- Use a reasonable SEO strategy.
1. Create an infographic.
A great way to use Pinterest to promote your blog is through infographics. If you have an infographic-centric blog post, please post it on Pinterest.
In addition, you can reuse old blog posts for infographics. Pinterest is a great place to repurpose content and attract new audiences who may not have read your posts.
2. Choose the best blog to publish.
You don’t need to promote every blog post on Pinterest. Instead, just choose the ones that make the most sense to the platform. For example, choose a blog with compelling images, downloadable offers, or infographics.
In addition, please consider your board theme. You should promote blogs related to your board.
3. Customize your image.
When creating pushpins, it’s important to use a compelling custom image. To promote your blog, you can use your featured image and include custom text.
For example, many pushpins promoting blog posts include the title of the blog on a custom image. Headlines are a great way to attract people and keep them interested in your blog posts.
4. Write an optimized pin description.
When you write a description for a pushpin that promotes a blog post, it’s important to tell people what to expect in the blog post.
Although you want to leave some mystery and arouse their interest, but you don’t want to reveal too much, they need to know what it is about.
5. Interact with Pinner.
Pinterest is about engagement and interest driven by images. In order to maximize your brand influence, you need to regularly interact with Pinners who follow your board.
This means pinning new content regularly, repinning great content from your followers, and taking the time to directly answer any questions asked by Pinterest users on your blog.
6. Use a sound SEO strategy.
As mentioned above, Pinterest is actually a visual search engine-but like a text-based search engine, keywords are also important. To ensure that your pushpin gets noticed, use reliable SEO practices. Make your blog title the same as your section title, include relevant keywords for all blog posts and image descriptions, and make sure you also use keywords in any image “alt” tags.
Pinterest business example
So what makes an excellent business version of Pinterest? Here are six outstanding examples.
HubSpot’s Pinterest page generates more than 4.5 million views every month and provides Pinner with a lot of exciting content, including infographic templates, content creation tips, and even career advice. This is a one-stop shop for all marketing activities.
Bossy is a growing beauty brand founded by women, focusing on eye-catching, long-lasting lipsticks and a Pinterest page that showcases its commitment to diversity.
Ruggable’s value proposition is simple: washable carpets for any space. These carpets are replaceable, durable, splash-proof and easy to clean-so it’s no surprise that its Pinterest page generates more than 10 million views per month.
This customized marketplace store has achieved significant market share and is now using Pinterest to showcase some of its most popular products. Looking for something unique? The thing that made the statement? You will most likely find it on Etsy-and see it on Pinterest.
Bustle is at the forefront of the social zeitgeist, and there is a Pinterest page to match. Bustle integrates celebrity content, human interest stories, recipes and fashion advice, and immediately attracts users’ attention.
This female-owned and dominated brand dedicated to creating clean, affordable health products has moved to Pinterest and has nearly 200,000 views per month.
Fix it win it
When marketing your business, Pinterest for Business provides a way for your brand to gain market share and generate organic customer interest. The image-driven nature of a website can help shift conversion from simple to conversion, but instead inspire your audience to use your products and services in their lives—or just inspire them in general.
Through a practical, step-by-step method, users can fix and purchase your products and services.