Digital Marketing

Modern insider information on Google PageRank in 2021


If you have been engaged in SEO for a while, you may remember the days when you worked hard to improve the PageRank of your website-this is an indicator that every SEO cares about and hopes to improve.

Increasing PageRank means increasing your authority (usually through backlinks), which in turn will lead to higher rankings and more traffic.

But what happened to PageRank? Few people talk about it now.

Believe it or not, PageRank is still used as a ranking signal for Google, even if you haven’t heard of it in a while. Here, we will discuss what you need to know about Google PageRank in 2021.

What is Google PageRank?

Google PageRank is a very complex concept, but we will try to break it down to make it easy to understand.

PageRank uses mathematical formulas to score the value of pages based on the quality and quantity of linked pages.

The PageRank formula will look at the number of inbound links, external links, and Those ones Link to determine permissions. The formula will create a fraction using a logarithmic scale with values ​​ranging from 0-10.

The higher the PageRank score of a page, the more authoritative the page will be.

You can get more in-depth information PageRank formula In the original paper published in 1997.

PageRank Toolbar

Years ago, there used to be a toolbar that could display the PageRank of any webpage you visited.

Unfortunately, the toolbar Deleted by Google Back in 2016-since then, the mystery of your PageRank has been there.

The problem with the toolbar is that it creates an obsession and causes many SEOs to try to find ways to manipulate it.

In essence, the Google team realized that disclosing this score had little value to website owners and decided to stop investing.

PageRank Toolbar

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Is Google still using PageRank?

Yes, Google still uses PageRank.

Although it may not be an indicator that website owners can access, it is still used in their algorithms.

A tweet by John Mueller, Google’s senior webmaster trends analyst, confirmed that PageRank is still used as a ranking signal.

How important is PageRank?

There is no clear measure of the importance of PageRank. Since there are more than 200 Google ranking factors, they did not provide data on the importance of each factor.

but we do I know Backlinks play a very important role in SEO successTherefore, it is safe to assume that PageRank still plays a role in your page ranking.

Taking time to try to improve your PageRank may not be your best use of time. However, establishing relevant and authoritative backlinks for your website is an undeniable effective SEO strategy, and therefore may improve your PageRank.

You might not think of improvement as a metric, but you will see it in organic traffic.

What will affect Google PageRank?

You should be aware of some factors that can have a positive impact on your PageRank. Let us now delve into some of them.

1. Backlinks

The main way to improve PageRank is through backlinks. Link to your highly relevant and authoritative website-the higher your PageRank.

Here are some ways to build valuable backlinks:

  • Build relationships with influencers and community members in your niche market.
  • Create original infographics, webinars, videos, and other creative assets to encourage website owners to share and link to your posts.
  • Participate in forums and communities related to your niche.
  • Share your content on social networks-if relevant people are part of your content, tag them so they can also share.
  • Create amazing content!

Establishing backlinks is one of the best ways to develop a website, but it needs to be done correctly. Really, don’t send spam to groups or communities, and most importantly-create content where people can participate.

You also need to ensure that all bad backlinks have been removed. You can learn more about how to disavow a link here.

Obtaining links from directories or pages that contain a large number of links does not have that great benefit in improving PageRank. Every link on the page will dilute the value of your link, so although directory-type links may be valuable in other ways, they will not be very helpful in improving RageRank.

2. Internal links

One of the most underrated SEO strategies is internal linking. By using internal links to pass PageRank from one page to another, you can have a significant impact on your ranking and traffic.

For example-your homepage usually has the highest PageRank due to the number of websites linking to it.

Every link from your homepage to another page on your website increases the authority of the linked page.

In addition, consider using SEO tools to identify high-authority pages on your website and add links from these pages to low-authority pages (when relevant) to promote your page.

A quick trick is to check your Google Analytics-usually the page with the most organic traffic is the most privileged page. Therefore, as long as the links are relevant to the content on the page, you can start using these pages to build internal links to less authoritative pages to promote them quickly.

3. External links

One of the biggest misunderstandings I remember about external links is that linking from your content will lower the PageRank of that page.

This is not true. Remember, the whole premise behind PageRank is links.

Although the number of links on the page may affect the “value” of the links on the linked pages, it will not harm your own links. If you find that a resource is helpful to your audience, you should definitely add a link to that resource.

A kind Research done by Reboot Indicates that there is a positive correlation between the ranking and the outbound links of the page.

How to check your PageRank

Unfortunately, you cannot accurately understand your PageRank.

Some websites claim to provide you with PageRank, but these are not verified tools, so it is impossible to prove that they provide accurate data.

Other tools—such as Ahrefs, SEMrush, and Moz—have created their own numerical versions to replicate PageRank scores.

For example, SEMRush has what they call an “authority score”, which provides a number that indicates how helpful backlinks from a website might be. The score is based on the following points:

  • Monthly website traffic
  • Average keyword position
  • Backlink data

The authoritative score of SEMRush

But Google will not use these scores in their ranking algorithm. Therefore, while you can use them as a guide to understanding site permissions, they do not replace PageRank.

Although most SEOs no longer think too much about PageRank and do not try to optimize it, it is still worth understanding. Ultimately, if you are committed to building backlinks, improving internal links, and using authoritative external links, then your PageRank will thank you.

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