More than 500 million accounts use Instagram’s Stories feature, and one-third of the most viewed Stories on Instagram are created by brands (Instagram). Obviously, this feature resonates with the foundation of Instagram, and businesses can use it to increase visibility and interact with audiences.
But the question that follows is: How can brands make the most of stories to increase traffic and conversion rates for their businesses? First learn how to use the “swipe up” feature to add a link to Instagram Stories so you can promote your website. Now let’s dive into it.
What is the Instagram swipe up function?
The Instagram swipe up feature allows Instagram users to add links to Instagram snapshots. Users viewing the story only need to “swipe up” to open the link.
You will be able to post great content about new products, services, or events, and then encourage your audience to “swipe up to see details.” This provides brands with a low-friction way to attract traffic from the Instagram platform and allows users to interact more seamlessly with brands directly from the stories of these brands.
Who can use Swipe Up on Instagram?
The swipe up feature is for brands and Instagram users, so Instagram limits usability to users who meet the following three conditions: You must have a business profile, you must be a verified account, and you must have at least 10,000 followers.
If you meet this criteria, please continue reading to learn how to add a link to Instagram Stories. If you don’t meet the conditions, Click here to find your alternative.
How to add swipe up to Instagram story
- Check if you have 10,000 followers or verified accounts.
- When uploading to your Instagram story, click on the icon that looks like a chain in the upper right corner.
- Click “+ URL” to add a link to a web page.
- Type the URL in the text box.
- Click “Done” in the upper right corner.
- When you are ready to publish, click the “+Story” button in the lower right corner.
1. Check if you have 10,000 followers or verified accounts.
If you do not do this, you will not be able to perform the following steps.
I used HubSpot’s official Instagram account to perform these instructions because my personal account is not verified (me too, you will be surprised to hear that there are no 10,000 followers…).
2. When uploading to your Instagram story, click the icon that looks like a chain in the upper right corner.
3. Click “+URL” to add the link to the web page.
This will allow you to specify a link to add to your story. If you are interested in linking your story to your IGTV video, you can select this option.
4. Enter the URL in the text box.
This will be the page that users will be directed to when they swipe up on your story. You need to copy it into the text box labeled “URL”.
5. Click “Finish” in the upper right corner of the screen.
From there, you will be prompted to complete the process of publishing your story.
6. When you are ready to publish, click the “+ Story” button in the lower right corner.
Now, the story you posted has a “see more” swipe up link.
How to add a link to Instagram if you don’t have 10K followers
If you want to promote products outside the platform, you may need to be a little creative to do so. The following are your choices:
1. Direct your audience to the IGTV video.
IGTV (Instagram TV) is an application that allows you to create Instagram videos of as short as 1 minute and as long as 15 minutes (via mobile devices) or 60 minutes (via the web). However, unlike regular Instagram posts and stories, IGTV allows you to add clickable links to the video description.
Although Stories get more attention than IGTV videos, one strategy you can use is to create a Story that promotes IGTV videos through your link. This will allow you to get a certain level of click-through rate from your story.
2. Direct your audience to the link in your profile.
Instagram also allows you Add a link to your profileIn many cases, this real estate is best used to list the homepage of your website. However, if you want to increase traffic to a particular page, you can imagine adding promotional links and then including the language of “biolinks” in Instagram stories to guide people there.
However, the main disadvantage is that you cannot promote multiple links at once, so you must coordinate the links you place in your profile to match the content you are currently creating.
Both of these methods can lead to lower conversion rates because users must take additional steps to access the link. However, they are all great ways to get traffic from Instagram because you can build your audience to 10,000 followers.
Instagram swipe up link example
Food bloggers such as @Detoxinista use the upward swipe link of Instagram Stories to embed recipes on the platform. They posted pictures of delicious food wisely, which motivated users to swipe up to learn how to make their own. The link is not a direct advertisement, but directs users to Detoxinista’s website, where they can find her recipes and become familiar with her brand.
2. @Blavity #World Tobacco Day
Blavity is a media company “created and created for black millennials”. They provide viewers with news, editorials, and lifestyle content that are inspiring and entertaining. In a recent event with LA Quits, Blavity promoted World No Tobacco Day to raise awareness of the harmful effects of smoking. You will notice the “swipe up” call to action on the left.By doing this, the user is directed to Los Angeles exit site There they can get resources to lead a healthier, smoke-free life.
3. @Alifedotowsky Clothing items
If you are a Bachelor girl Fans, you may have noticed the growing trend of bachelor and bachelor girl contestants becoming product influencers and embedding upward sliding links in their stories. As a fashion blogger, Ali often takes photos or videos of the clothes she is wearing with a link that slides up so that users can buy goods online. If the user swipes up, she often adds discounts to further encourage users to purchase products from the brand website.
4.@Rock Sugar Fitness Summer look series
One of the most effective ways to use the “swipe up” feature is to provide valuable things to your followers for free. For example, @Popsugarfitness launched the Summer Sculpt series, which provides an attractive offer-“Swipe up for 10 minutes of fitness without equipment.” Can anyone say no to this? Ideally, as users get more value from your website, they will spend longer on the site and become stronger brand advocates.
5. Lip bar cosmetic
The Lip Bar is a beauty brand that provides inclusive, vegan and cruelty-free cosmetics, from lipsticks to tinted moisturizers. In this Instagram story, The Lip Bar is promoting their summer sale with the tagline “Are you ready for summer?” By swiping up on the story, you can view one of their promotional products.
6. @锐步 More humane sports
Reebok launched a powerful and timely campaign called “Be More Human” to celebrate women’s empowerment through fitness. In their Instagram stories, they raise awareness of the event by showing famous women such as Gigi Hadid or Danai Gurira. When you swipe up, you can learn more about the Reebok event and how to participate. There are opportunities to buy T-shirts or donations on the website, but it is clear that Reebok is committed to always focusing on their messaging above all else, which is a noble pursuit.
Attract traffic from Instagram
Instagram is a thriving platform, and your customers may use it. It only makes sense to use these and other Instagram strategies to increase your brand awareness and grow your business.
Editor’s note: This article was originally published in February 2020 and has been updated to be comprehensive.