Digital Marketing

Which video platform is best for your business? [Data]

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By 2022, online video content will be Expected command More than 82% of all network traffic (15 times higher than 2017). If you haven’t started to think about how video fits into your long-term marketing strategy, now is the time to start taking it seriously.

Before you start making videos, it is important to figure out where you will host them. YouTube is clearly The largest video hosting platform On the web, but it may not be the best choice for every business.

To help you find the product that best suits your company’s unique needs, we directly compared YouTube to Vimeo, a smaller and niche platform, for multiple factors. Please read on to see the results and decide for yourself.

User number

Winner: YouTube

There is no real competition here. YouTube commanded viewers More than 2 billion monthly users ——Almost half of the entire population of Internet users. Vimeo 240 million viewers and 90 million registered users every month In comparison, it is trivial. For maximum reach, choose YouTube.

Search optimization

Winner: YouTube

YouTube ignored Vimeo. YouTube is The second largest search engine on the Internet, Following the parent company Google. If you plan to create videos tailored to specific search queries (e.g., How to choose fonts for your website), your video belongs to YouTube.Not only will it appear directly in YouTube’s search results, but Google will also Seems to agree Videos from YouTube rather than videos posted on other platforms.

Mobile

Winner: YouTube

70% of YouTube views come from mobile devices, And the YouTube mobile app is definitely Leading the field of mobile streaming -Even surpasses strong competitors such as Netflix, Hulu and Twitch.

Videos uploaded to Vimeo and YouTube are automatically optimized for mobile devices, but YouTube provides more opportunities for mobile device discovery and coverage.

cost

Winner: YouTube

YouTube is free-even for businesses. But you may be wondering if the same is true for Vimeo.

Can Vimeo be used for free?

Vimeo uses a tiered pricing model, From a free basic plan to a $50 monthly package for businesses.

Vimeo Pro and YouTube

Although Vimeo has a free basic plan, it limits your maximum weekly storage space to 500MB.

If you are willing to pay some money, you can get the Vimeo Pro plan. In Vimeo Pro, you can access support, advanced analysis, and professional privacy.

On the other hand, you can get unlimited storage space for free on YouTube.

stand by

Winner: Vimeo

With their paid package, Vimeo Provide multiple levels of technical support For companies that don’t have much video expertise, this may change the rules of the game. YouTube provides a lot of Free help documentation And enter (quite crowded) Support the community, But if you are looking for more personalized support on-demand, a paid Vimeo account is a better choice.

Store

Winner: YouTube

YouTube provides unlimited free storage space for all accounts, and Vimeo Tiered storage fees. The basic free Vimeo account option provides you with 500MB of storage space per week. With the highest-level package of $50/month, you can store a total of 5TB of data with no weekly limit.

No pre-roll ads

Winner: Vimeo

If you upload a video to YouTube, it is likely to play a pre-roll ad before it, which may prevent some viewers from staying. Vimeo currently does not allow ads, and they don’t seem to be changing this policy anytime soon.

Run ad campaign

Winner: YouTube

If you want to place your own ads on the video platform, you won’t be able to beat YouTube (you also Can’t Buy advertising space on Vimeo, Even if you want to do it because they don’t allow it. )

YouTube Provide an advanced and user-friendly advertising platform, And personalized support from “YouTube Advertising Experts” when you spend $10 a day on advertising.

community

Winner: Vimeo

The number of users does not tell the whole story. With such a large audience on YouTube, the environment is naturally more competitive. If you don’t plan to show your video somewhere other than YouTube, your video can easily be overwhelmed by thousands of other people.If you want to take advantage of an existing creative niche or get features on their website, Vimeo’s smaller, more community-driven platform may be a better choice Manually curated employee selection page.

Advanced privacy options

Winner: Vimeo

Both YouTube and Vimeo provide you with the option to set the video as private or public (the default setting on YouTube is public), but Vimeo provides some more detailed and specific privacy options, if this suits your interests. You can add a password protection option to the video, share the video only with people who follow your account, or even hide it in the Vimeo community-if you plan to embed the video on your website and want to hide it, this will be very useful. View in one place.

Customizable player

Winner: Vimeo

Vimeo stylish embedded player Provides many useful customization options Unmatched by YouTube, including hexadecimal color customization and the ability to include custom player logos (on commercial and professional accounts). In addition, when you change the default customization options for your account, all previously embedded videos are automatically updated to reflect the changes, without the need to go back and modify any code.

analysis

Winner: YouTube

YouTube is winning here because All their analysis -From basic statistics (such as views) to more advanced options-completely free. Vimeo also offers Powerful analysis tools Evaluate performance, but you must pay to access everything except basic statistics.

Video quality

Winner: Vimeo

In terms of video quality, Vimeo beats YouTube.By Moderate, Vimeo’s video quality is clear, clean and easy to read. On the other hand, the same video on YouTube is blurry and therefore more difficult to track.

Audio quality

Winner: Vimeo

Similarly, in terms of quality, Vimeo ranks among the best. Vimeo’s sound quality is higher because the platform supports 320Kbps. However, to enjoy higher quality video and audio, you need to subscribe to one of the paid plans.

Live broadcast

Winner: YouTube

Both Vimeo and YouTube have live streaming options, however, YouTube is clearly the winner because it is free. Vimeo provides live streaming with a paid plan. However, with Vimeo, you can upload a new version of the video and continue to use the same URL and upload a higher-quality live streaming recording version, which you can edit before publishing.

YouTube and Vimeo InfographicImage Source

So which one should you choose?

It largely depends on what you want to accomplish with video. If you are looking for a creative community where you can connect with other video creators and gain some exposure in specific areas, Vimeo is a better place to start sharing your content. If your business goals are focused on search optimization and advertising, then YouTube is your best choice.

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